Technical Sales & Business Development / Electronics Manufacturing

Barbie Bracken

Custom cable assemblies

30 years selling engineered electronics: boards, cables, connectors, box builds.

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Profile

Technical sales professional with 30+ years selling engineered electronics: printed circuit boards, PCB assembly, custom cable and wire harness assemblies, connectors, custom power supplies, and turnkey box builds. Repeatedly hired to open territories from a standing start, converting cold outreach, trade shows, and inbound leads into qualified OEM programs across defense, medical, automotive, industrial automation, and aerospace. Works fluently with design engineers and buyers alike, from NPI and prototype through production release.

0+

Years in electronics

3×

Territories built from zero

0+

Year client relationships

Highlights

$100M+

New-business pipeline sourced and qualified at Circuit Assembly, including a $100M+ industrial box-build program with a global Tier-1 automotive & industrial systems supplier.

10+

OEM logos opened from zero across defense, medical, automotive, and industrial automation, including a top-5 U.S. defense prime, a global cable-manufacturing leader, and a surgical-robotics OEM.

40%

Of U.S. sales-team revenue owned at ICAPE Group, carrying the division to forecast.

Products

Printed circuit boards · PCB assembly · custom cable & wire harness assemblies · connectors · custom power supplies · turnkey box builds · rugged computer systems

Markets

Defense & aerospace (ITAR, EAR99) · medical devices · automotive & EV · industrial automation · OEM and contract manufacturing

Motion

New logo acquisition · cold outreach · trade show lead generation · pipeline development · strategic account management · quoting & negotiation · NPI through production

Experience

  1. Circuit Assembly

    2023–2026

    Business Development Manager

    Hired as a dedicated hunter with no house accounts; sourced $100M+ in qualified opportunity and opened 10+ OEM logos, including the company's first custom-antenna business.

  2. National Circuit Assembly

    2022–2023

    Senior Account Manager

    Aeronautics vertical; drove new lines of revenue, most notably a U.S. space agency.

  3. Active Sales Associates

    2021–2022

    Account Manager

    Held delivery commitments through the global component shortage.

  4. Westak

    2019–2020

    Outside Sales Executive

    $4M MIL/AERO/ITAR territory across TOLA.

  5. ICAPE Group

    2017–2019

    Corporate Account Executive

    First and only salesperson to land production orders across every commodity line; owned 40% of U.S. team revenue.

  6. Marcel Electronics

    2015–2016

    Outside Sales Executive

    MIL/AERO/ITAR account development.

  7. Bracken and Company

    1988–2015

    Owner & Partner

    27 years running an independent manufacturer's rep firm. Client relationships spanning 20+ years.